Jewellery made in white gold needs to be coated with rhodium in order to acquire a bright white colour. Without rhodium plating jewellery, especially the rings, would look dull gray in colour because that is the natural colour of white gold. Rhodium is pure spotless white in colour and very hard. Therefore its plating gives intense white appearance. With normal wear the brightness of white gold jewellery grows fainter and it need to be re-rhodium plated to get back the desired glow. All items made using 9ct, 10ct, 14ct or 18ct white gold will have the same look, as all are plated with rhodium. Without the rhodium plating the jewellery will lack lustre and brilliance